Part 1 explained What is a broad core algorithm update?, this is part 2, What changed in in the Google Medic Update?, and part 3 (coming soon!) DietDoctor, Startups.co, Consumerism Commentary, Drugs.com, and LonelyPlanet were some of the highlights for me. Or a medical site selling ads to pharmaceutical companies? To make matters worse, almost all of the ads on the right side are external owned properties, effectively affiliate schemes. LIVESTRONG.COM offers diet, nutrition and fitness tips for a healthier lifestyle. Interesting info. How do I subscribe to get notified of part 3? We haven’t looked into domain age at all, but I imagine some of the newer sites that went from 0-60 thanks to being part of a media conglomerate (BestProducts.com, TheBalanceCareers, VeryWellFamily, etc…) would register as a bit of an anomaly in that regard. I hope you were able to celebrate in the best way possible for you and find at least a few things to be thankful for. Thank you for sharing such great information and we are a google AdWords certified partner too! Nice article. However, there’s also another possible explanation that the Medic Update isn’t targeting alternative viewpoints at all: it’s targeting networks. If you’re out of luck, the nasty water will spill The whole thing was based on EAT and YMYL thing. First, many of the health site fluctuations can be explained through this lens. Clearly there’s more going on here than can be explained by a simplistic hypothesis. Those sites that have broad coverage of topics such as prevention.com lost more traffic. ), albeit in a much more subtle way. Check out the change in the first and third column in these before-and-after competitive analyses: In all 3 cases, pages with higher Page Relevancy scores leapfrogged pages with lower Page Relevancy scores. Say a page is talking about tennis shoes but then it also ranks for gold shoes, and running shoes. After all, even Google’s own Grow.google — which increased organic traffic 107% in this update — only scored a 45 on their own performance tool. Here are a couple examples of excessive ads on authoritative sites that saw rankings declines: Content Quality is amongst the most subjective factors we looked at, and we mainly included it to appease all the vainglorious folks who emerge from obscurity at times like this to say helpful things like “just write great content and you’ll never have to worry about a Google update again”. THE JACKET. If your site scores low on automated performance measurement tools and some unscrupulous development agency is trying to convince you that dropping a few hundred Gs on a site overhaul will help your cover your lost rankings, I’d be skeptical. Spray this concoction directly onto your plants, making sure to fully saturate the leaves. Thanks, I’m rarely impressed, but that’s the best analysis of this update I have read. Should Google trust a site like Dr. Axe, Mercola, or ThePaleoDiet.com less because they have a store selling solutions to some of the health issues they discuss? But they’re looking at off-site signals to determine that, like links, brand mentions, branded search volume, and possibly social followers. Another closely-interconnected community is the green/natural/alternative health space. But in other situations, close-knit affinity groups can create a sort of “link filter bubble” where a bunch of closely-related sites essentially cite each other as sources. My research was to find the formula that Google was using. Not across the board of course, after all this is SEO, but a factor worth looking at. This 3-part series on Google’s latest core algorithm update (“Medic Update”) is our attempt to help elevate the conversation around algorithm updates to more of an evidence-based exploration focused on specific algorithmic signals rather than intangible high-level objectives. The best and the most sensible on the August algorithm update so far. [Weasel] Helpful Breathing Technique Graphic Howdy, y'all, and Happy belated Thanksgiving! If I search “shoes” I probably don’t need a 500-word explanation of shoes like I get from Macys or 6PM.com — I just want the online or local shoe stores with the best selection, pricing, customer-friendly policies, and shopping experience. Choose Order Pickup for your items. I wouldn’t give too much weight to this as sites that perform well often execute well in other areas too. There’s certainly more in the Medic Update than author authority (I wish I’d explained more in my own post that brand authority, topical authority, and topical linking played a part too), but I think it must certainly play a part. “Thanks for the info Crutchfield, but I’m still going to buy this receiver from Amazon so I save $7 and get it in 2 days.”. A million thanks for this analysis! Always free. I guess that’s why they called it a “broad, core algorithm update”? That “crappy site that came out of nowhere” pattern is something we’ve observed as well. You can’t just declare yourself an expert on your About page and expect Google (or anyone else) to believe it. This is literally what I’ve been begging for since about August 2 so I couldn’t be happier right now, despite the fact that the bell is most likely tolling for sites like mine (a smaller, more focused version of Dr. Axe and the other big alternative health sites hit hard). Truly a terrific post. Smart SEOs ignore those “Google’s 200 Ranking Factors Finally Revealed!” clickbait posts and instead spend a lot of time on competitive analysis to understand which factors matter for the specific keywords they’re interested in. If it’s any consolation, this update impacted big and small alike. Old Spice antiperspirant, deodorant, body wash, hair and beard care. Chat with GovSpend Team Search help center Chat Hoping to see some changes in the coming days as these gets crawled a few times. Find the latest tips, advice, news stories and videos from the TODAY Show on NBC. I could not find much difference and I could not figure out why some sites lost traffic yet they had good EAT and YMYL. https://www.selfhacked.com/header-logo/ Although we didn’t break out stats by ad type, some of the biggest sins appear to be obscuring content with persistent overlay ads, pushing content below the fold, and autoplay video ads (thank you for that one Google!!!). The Diamond Level of membership represents the ideal EzineArticles Expert Author and is the highest level of authorship that can be obtained on EzineArticles. – last year they had 53M PV per month but this year it’s only 17MPV per month – so a huge drop in total. Drugs.com. For my fellow data nerds who like pretending SEO research is more valid than it really is, I also included correlation coefficients, R2, and P-values. This dish soap insecticide is also effective at killing other vegetable garden pests, including mites, mealybugs, and whiteflies. Discover recipes, home ideas, style inspiration and other ideas to try. Thanks for the comments Dale! We also looked at various automated readability scores like Flesch-Kincaid grade level, etc. There are also 3 extremely low quality and short articles that discuss the mixture of both. No mention of domain age that I can see however, and it seems to me that a lot of older sites (even with poor content) have made gains that are out of the ordinary. In other words, the Quality Rater Guidelines tell us the types of sites Google wants their signals to boost, not the signals themselves. A content level, machines can ’ t seem to make matters worse, almost as high as relationship! 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